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Make the Rent Check Out to "Google"

See? Google isn’t a one-trick pony, after all: The search giant is going to become a landlord, too. Google is reportedly spending $1.9 billion to buy the New York City office building where it rents...

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WakeMate Finally Ships–Will You Sleep Better Now That It's Watching You?

Let’s get this out of the way right now–WakeMate co-founder Arun Gupta said the start-up is finally shipping all pre-orders of the long-awaited sleep tracking gadget. Gupta said, “Our goal is to fill...

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Nike Digital Sport's Stefan Olander Talks About Its Digital Marathon

While BoomTown was running around the endless floors of the Consumer Electronics Show in Las Vegas last week, I jogged right over to the folks at Nike, to see their new Nike+ SportWatch GPS. The...

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Can Social Media Predict Companies' Share Prices?

Can the number of Facebook fans a company has tell you how its stock is performing? At least one researcher thinks so. Arthur O’Connor, a doctoral student at Pace University in New York, is testing...

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Eyes on an IPO, Jive Software Adds Four Directors, All With Public Company...

In its latest step toward an initial public offering, social enterprise software concern Jive announced that it is bulking up its board of directors, adding four new members, all of them with either...

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Klout Redesigns to Emphasize Personal Influence (Video)

Klout plans on Tuesday to launch a redesign of its site that makes it more obvious what the company does: help users understand and take advantage of their social influence online. Klout went through a...

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Zappos Founder Focuses on Brand Loyalty for His Next Gig

As soon as Nike agreed to start selling merchandise on Zappos, founder Nick Swinmurn stopped wearing Adidas and became a huge fan of the Nike brand. “I have about 50 pairs of Nikes in my closet, and it...

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With FuelBand, Nike Gets Into the Ultra-Wearable Fitness Game

Another lightweight, polymer-encased fitness wristband has hit the market. But this one comes from Nike. The Nike+ FuelBand measures time, calories, steps and “NikeFuel.” It uses an accelerometer to...

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Amid Increasing Competition, Fitbit Scores $12 Million in Funding

Fitbit Inc., maker of a popular fitness device that clips to clothing and tracks users’ activity levels, has raised $12 million in Series C funding. The new round comes entirely from existing investors...

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DailyBurn CEO: Fitness-Tracking Devices Aren’t Gimmicks, but They're Close

Health-and-fitness-tracking devices have become all the rage lately. But one fitness-tech CEO dares to say many of them aren’t much more than glorified accelerometers, adding a note of skepticism to...

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Path Now Has 2M Users, Having Doubled Since It Relaunched Two Months Ago

Path got the second version of its product a lot more right than the first. The well-designed mobile journal app is now one of the most promising attempts to build a more personal and intimate social...

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Nike's New High-Tech Sneakers Will Tell You How Much Air You Got on That Dunk

Looks like the basketball players of tomorrow will boast that they’ve got data-tracking game. A new Nike+ “pressure sensor” is coming to Nike basketball and training shoes. The sensors will track data...

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What’s Up With Jawbone UP? A Peek Inside the UP Testers Program.

Yesterday, a limited supply of Nike+ FuelBands became available for order again, after quickly selling out when they first launched last month. If the early buzz over a rubberized activity-tracking...

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How Jimmy Fallon Uses the Nike FuelBand (It's Naughty, of Course)

The fitness and gaming industries are getting more and more serious about gathering data about their customers. But that doesn’t mean comedian Jimmy Fallon isn’t going to poke fun at them. Moderating a...

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Getting Into (Data-Tracking) Gear With Nike+ FuelBand

Despite the fact that I’m a writer, which conjures up images of long days glued to the desk, I consider myself to be pretty active, and I try to maintain momentum by working out regularly. So I’ve been...

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All Things Reviewed: Nike+ FuelBand and BodyMedia Armband on WSJ "Digits"

In case you missed the latest product review in our new All Things Reviewed section of this site: I joined The Wall Street Journal’s “Digits” show today to discuss the latest entrant into the...

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Wearable Devices: How Geeky Glasses and Wristbands Will Move Mainstream

We’ve all seen the movies: Gadget-laden heroes from James Bond to Terminator to Iron Man have long relied on voice-controlled watches and heads-up display glasses to extend their powers. Now, those...

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E-Commerce Accelerating Due to Personalization, Pinterest and iPad

A sputtering economy isn’t slowing the growth of e-commerce. In fact, new data from comScore shows $44 billion in business now moving through U.S. e-commerce channels, up 17 percent from a year ago....

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One Bird to Rule Them All: Twitter Tweaks Its Branding Strategy

Throughout the company’s history, Twitter’s branding has consisted of a handful of icons, each distinct in its own way while remaining recognizably Twitter-esque. There’s the lowercase “t” symbol...

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Ignition's John Connors on Nike's FuelBand, Enterprise Software and Investing...

John Connors was Microsoft’s chief finance guy for five years, responsible for managing one of the largest tech company’s books. For the past seven years, however, he’s been contributing his fiscal...

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